Is Content Creator (Marketing) in shortage in Australia?

As of 2026-04-26, Jobs and Skills Australia rates Content Creator (Marketing) as "No shortage" on the national Skills Priority List. 103,100 Content Creator (Marketing) are currently employed across Australia.

How much do Content Creator (Marketing) earn in Australia?

Median full-time earnings for Content Creator (Marketing) are A$1,957 per week, or approximately A$101,764 per year. Source: Jobs and Skills Australia, refreshed 2026-04-26.

Which Australian visas am I eligible to apply for as a Content Creator (Marketing)?

Content Creator (Marketing) (ANZSCO 225114) is eligible for the following visa subclasses: 482, 186. It appears on the CSOL occupation list.

Who assesses Content Creator (Marketing) skills for Australian migration?

Skills assessment for Content Creator (Marketing) (ANZSCO 225114) is conducted by Vocational Education and Training Assessment Services.

Where in Australia do most Content Creator (Marketing) work?

The top three Statistical Area Level 4 (SA4) regions for Content Creator (Marketing) employment are: Melbourne - Inner, Sydney - City and Inner South, Sydney - Eastern Suburbs. Source: Australian Bureau of Statistics labour-force survey via Jobs and Skills Australia.

Is Content Creator (Marketing) on the MLTSSL or CSOL?

Content Creator (Marketing) (ANZSCO 225114) is currently listed on the CSOL. List membership controls which permanent and provisional skilled visas the occupation is eligible for.

What qualifications do I need to work as a Content Creator (Marketing) in Australia?

The most common qualification held by working Content Creator (Marketing) is Bachelor degree (53% of the workforce). Specific skills assessment evidence requirements depend on the assessing authority.

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ANZSCO225114 OSCA 20242311331Skill LevelCSOLNo ShortageJSA

Content Creator
(Marketing)

Creates and publishes text, photos and videos designed to promote businesses, products or services, to social media and digital platforms, to grow an audience, build brand awareness and increase sales. Schedules the release of, and updates to, marketing content on these platforms. This occupation excludes Social Media Influencers. Social Media Influencers are included in Occupation 639111 Model.

Chapter I

The occupation

“Advertising and Marketing Professionals develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.”
Unit Group 2251 Advertising and Marketing Professionals · ABS ANZSCO

Also known as· 1

Social Media Specialist (Marketing)

Specialisations

None listed under ANZSCO 225114.

Entry route to Skills and Qualification Requirements

Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

Vocational Education and Training Assessment Services· Skill assessment required

Related occupations· 3

Advertising Specialist (225111) Market Research Analyst (225112) Marketing Specialist (225113)

Chapter II

Your visa pathways

Eligible

DHA-recognised
visa pathways

Occupation lists

CSOL

Classifications

2022

Assessed by

VETASSESS

Permanent Residence

Pathways that lead directly to Australian permanent residency

186

Employer Nomination Scheme visa

Direct Entry Pathway

ANZSCO 2022VETASSESS

Skilled Regional (Provisional)

Live, work, and study in a regional area — lead to PR via 191

Not eligible

No skilled regional (provisional) pathway currently open.

Temporary Work & Training

Short to medium-term visas — some offer a PR pathway

482

Skills in Demand

Core Skills stream

ANZSCO 2022VETASSESS

Chapter III

State & territory nominations

Choose a state to view nomination criteria, place allocations, and recent invitation rounds.

New South Wales

Sydney

Visit migration portal

2023-24

—

2024-25

—

2025-26

—

SC 190Not currently available

Skilled Nominated Stream

SC 491Not currently available

Regional (Provisional) Stream

Chapter IV

Expression of Interest (EOI Data)

A snapshot of how many people are competing for this occupation right now. Tap “View full EOI insights” for wait-time estimates, state-by-state difficulty, peer comparisons and cohort tracking.

Chapter V

Tasks & duties

Your employment history should align with these ANZSCO-defined tasks. VETASSESS looks for demonstrable experience in at least five.

planning, developing and organising advertising policies and campaigns to support sales objectives
advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
commissioning and undertaking market research to identify market opportunities for new and existing goods and services
advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels
creating, scheduling and publishing marketing content to social media platforms and websites
applying statistical modelling methods to determine the potential impact of pricing strategies on profitability
monitoring performance of initiatives, providing regular reporting and insights as required
analysing data from digital marketing campaigns and platforms
recommending updates to digital content to improve search engine metrics

Chapter VI

Skills assessment

VOCA

Assessing Authority

Vocational Education and Training Assessment Services

Visit Vocational Education and Training Assessment Servicesvetassess.com.au

Lodge application

Online Application

Assessment fees

Within Australia Standard AUD 1177.00, Fast Track AUD 886.60 (Plus Standard), Outside Australia Standard AUD 1070.00, Fast Track AUD 806.00 (Plus Standard)

Processing

The approximate time is between 12 and 20 weeks

Outcome letter

Valid for 3 years for DHA lodgement

Step-by-step guide Document checklist Fees breakdown

Chapter VII

Labour market

A quick read on workforce size, pay and demand.

Jobs and Skills Australia

Workforce, pay and demand at a glance

Full insights

Workforce

103,100

employed nationally

Growth

+3.0%

benchmark +1.5%

Median pay

$1,957

per week

Shortage

No shortage

Skills Priority List

ANZSCO 225114Median age 3663% female workforceTop qualification: Bachelor degree (53%)Refreshed 2026-04-26

Your route to PR

Six steps from this page to a granted visa

Personalised for Content Creator (Marketing) (ANZSCO 225114). Estimated pathway timeline: up to 24 months.

Total timelineUp to 24 months

START

VERIFY

ASSESS

ENGLISH

EOI

INVITE

LODGE

ANZSCO code & lists

On CSOL · Skill Level 1

Skills assessment (VETASSESS)

Vocational Education and Training Assessment Services

Open tool

Test & maximise points

Target ≥85 pts · English up to 20 pts

Open tool

Submit Expression of Interest

Submit through SkillSelect

Open tool

Await invitation / nomination

8 states: NSW, VIC, QLD, SA…

Open tool

Lodge visa & await grant

60 days to lodge · SC 189 DHA processing

Not sure which pathway fits you? Book a free 30-minute consultation with an OMARA-registered agent.

OMARA registeredFree 30-minute call98% case success · 2018–2026

Run Eligibility Check Book Consultation

ANZSCO225114 OSCA 20242311331Skill LevelCSOLNo ShortageJSA

Content Creator
(Marketing)

Chapter I

The occupation

“Advertising and Marketing Professionals develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.”
Unit Group 2251 Advertising and Marketing Professionals · ABS ANZSCO

Also known as· 1

Social Media Specialist (Marketing)

Specialisations

None listed under ANZSCO 225114.

Entry route to Skills and Qualification Requirements

Vocational Education and Training Assessment Services· Skill assessment required

Related occupations· 3

Advertising Specialist (225111) Market Research Analyst (225112) Marketing Specialist (225113)

Chapter II

Your visa pathways

Eligible

DHA-recognised
visa pathways

Occupation lists

CSOL

Classifications

2022

Assessed by

VETASSESS

Permanent Residence

Pathways that lead directly to Australian permanent residency

186

Employer Nomination Scheme visa

Direct Entry Pathway

ANZSCO 2022VETASSESS

Skilled Regional (Provisional)

Live, work, and study in a regional area — lead to PR via 191

Not eligible

No skilled regional (provisional) pathway currently open.

Temporary Work & Training

Short to medium-term visas — some offer a PR pathway

482

Skills in Demand

Core Skills stream

ANZSCO 2022VETASSESS

Chapter III