Creates and publishes text, photos and videos designed to promote businesses, products or services, to social media and digital platforms, to grow an audience, build brand awareness and increase sales. Schedules the release of, and updates to, marketing content on these platforms. This occupation excludes Social Media Influencers. Social Media Influencers are included in Occupation 639111 Model.
Broad state reach across 8 jurisdictions. Listed on the CSOL — employer-sponsored pathways prioritised.
Run a free EOI assessment against current DHA cut-offs.
“Advertising and Marketing Professionals develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.”
Used for skilled visa lists lodged with the Department of Home Affairs.
Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).
1 direct PR route, 0 provisional regional routes (convert via 191), and 1 temporary work visa.
Pathways that lead directly to Australian permanent residency
Permanent residence sponsored by an Australian employer. Direct Entry, Temporary Residence Transition, or Labour Agreement streams.
Live, work, and study in a regional area — lead to PR via 191
No skilled regional (provisional) pathway currently open.
Short to medium-term visas — some offer a PR pathway
Employer-sponsored temporary work visa. Core Skills, Specialist Skills and Essential Skills streams.
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Your employment history should align with these ANZSCO-defined tasks. VETASSESS looks for demonstrable experience in at least five.
planning, developing and organising advertising policies and campaigns to support sales objectives
advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
commissioning and undertaking market research to identify market opportunities for new and existing goods and services
advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels
creating, scheduling and publishing marketing content to social media platforms and websites
applying statistical modelling methods to determine the potential impact of pricing strategies on profitability
monitoring performance of initiatives, providing regular reporting and insights as required
analysing data from digital marketing campaigns and platforms
recommending updates to digital content to improve search engine metrics
The headline workforce, pay, shortage and demographic indicators for this occupation, sourced from Jobs and Skills Australia.
Our OMARA-registered agents will audit your points, cross-check Content Creator (Marketing) nuances against the latest DHA bulletins, and map a step-by-step case file — in one free 30-minute consultation.
