Is Marketing Specialist in shortage in Australia?

As of 2026-04-26, Jobs and Skills Australia rates Marketing Specialist as "No shortage" on the national Skills Priority List. 103,100 Marketing Specialist are currently employed across Australia.

How much do Marketing Specialist earn in Australia?

Median full-time earnings for Marketing Specialist are A$1,957 per week, or approximately A$101,764 per year. Source: Jobs and Skills Australia, refreshed 2026-04-26.

Which Australian visas am I eligible to apply for as a Marketing Specialist?

Marketing Specialist (ANZSCO 225113) is eligible for the following visa subclasses: 190, 407, 489, 494, 491, 482, 186. It appears on the STSOL, CSOL occupation lists.

Who assesses Marketing Specialist skills for Australian migration?

Skills assessment for Marketing Specialist (ANZSCO 225113) is conducted by Vocational Education and Training Assessment Services.

Where in Australia do most Marketing Specialist work?

The top three Statistical Area Level 4 (SA4) regions for Marketing Specialist employment are: Melbourne - Inner, Sydney - City and Inner South, Sydney - Eastern Suburbs. Source: Australian Bureau of Statistics labour-force survey via Jobs and Skills Australia.

Is Marketing Specialist on the MLTSSL or CSOL?

Marketing Specialist (ANZSCO 225113) is currently listed on the STSOL, CSOL. List membership controls which permanent and provisional skilled visas the occupation is eligible for.

What qualifications do I need to work as a Marketing Specialist in Australia?

The most common qualification held by working Marketing Specialist is Bachelor degree (53% of the workforce). Specific skills assessment evidence requirements depend on the assessing authority.

+61 8 7081 5229 reception@globalselect.com.auMARN: 2217810 | 2418520

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+61 8 7081 5229 reception@globalselect.com.auMARN: 2217810 | 2418520

Adelaide | Melbourne | NepalMon - Fri: 9:30 AM - 5:30 PM

ANZSCO2251131Skill Level

Marketing
Specialist

Identifies market opportunities and advises on the development, coordination and implementation of plans for pricing and promoting an organisation's goods and services.

Chapter I

The occupation

Median income

Men$95,547

Women$76,524

Avg age in workforce: 36.4 yrs

Also known as· 3

Marketing ConsultantMarketing CoordinatorMarketing Officer

Specialisations· 4

Brand ManagerCategory ManagerProduct ManagerSales Promotion Officer

Entry route to Skills and Qualification Requirements

In Australia and New Zealand: Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

VETASSESS· Skill assessment required

Related occupations· 2

Advertising SpecialistMarket Research Analyst

Chapter II

Your visa pathways

SC 189Skilled Independent

SC 190State Nominated

75%: 10 months90%: 15 months

SC 491Skilled Regional (State Nominated)

75%: 8 months90%: 9 months

SC 186 (DE)Employer Nomination Scheme (Direct Entry)

SC 494Skilled Employer Sponsored Regional

SC 482Core Skills Stream

SC 491 (Family)Skilled Regional (Family Sponsored)

NT DAMA Eligible

Category: Group B | Stream: 187 visa - TRT stream

Chapter III

State & territory nominations

Choose a state to view nomination criteria, place allocations, and recent invitation rounds.

New South Wales

Sydney

Visit migration portal

2023-24

4,150

2024-25

5,000

2025-26

3,600

SC 190Not currently available

Skilled Nominated Stream

2025–26 places2,100

SC 491Eligible

Regional (Provisional) Stream

2025–26 places1,500

Chapter IV

Expression of Interest (EOI Data)

A snapshot of how many people are competing for this occupation right now. Tap “View full EOI insights” for wait-time estimates, state-by-state difficulty, peer comparisons and cohort tracking.

Chapter V

Tasks & duties

Your employment history should align with these ANZSCO-defined tasks. VETASSESS looks for demonstrable experience in at least five.

Planning, developing and organising advertising policies and campaigns to support sales objectives
Advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
Coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
Analysing data regarding consumer patterns and preferences
Interpreting and predicting current and future consumer trends
Researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
Supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
Commissioning and undertaking market research to identify market opportunities for new and existing goods and services
Advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels

Chapter VI

Skills assessment

VETA

Assessing Authority

VETASSESS

Lodge application

Online portal · documents uploaded

Assessment fees

Standard + priority options

Processing

See authority for current times

Outcome letter

Valid for 3 years for DHA lodgement

Inapplicability Conditions

Position is inapplicable for a 186 or TSS visa if:

The position is based in a front-line retail setting

The position predominantly involves direct client transactional interaction on a regular basis

The position predominantly involves selling educational courses to individual students

The position is based in a call centre and does not require a significant technical knowledge of products

The position is in a business that has an annual turnover of less than AUD 1,000,000

Your route to PR

Six steps from this page to a granted visa

Personalised for Marketing Specialist (ANZSCO 225113). Estimated pathway timeline: up to 24 months.

Total timelineUp to 24 months

START

VERIFY

ASSESS

ENGLISH

EOI

INVITE

LODGE

ANZSCO code & lists

On MLTSSL · Skill Level 1

Skills assessment

VETASSESS

Open tool

Test & maximise points

Target ≥85 pts · English up to 20 pts

Open tool

Submit Expression of Interest

Submit through SkillSelect

Open tool

Await invitation / nomination

8 states: NSW, VIC, QLD, SA…

Open tool

Lodge visa & await grant

60 days to lodge · SC 189 DHA processing

Not sure which pathway fits you? Book a free 30-minute consultation with an OMARA-registered agent.

OMARA registeredFree 30-minute call98% case success · 2018–2026

Run Eligibility Check Book Consultation

ANZSCO2251131Skill Level

Marketing
Specialist

Identifies market opportunities and advises on the development, coordination and implementation of plans for pricing and promoting an organisation's goods and services.

Chapter I

The occupation

Median income

Men$95,547

Women$76,524

Avg age in workforce: 36.4 yrs

Also known as· 3

Marketing ConsultantMarketing CoordinatorMarketing Officer

Specialisations· 4

Brand ManagerCategory ManagerProduct ManagerSales Promotion Officer

Entry route to Skills and Qualification Requirements

VETASSESS· Skill assessment required

Related occupations· 2

Advertising SpecialistMarket Research Analyst

Chapter II

Your visa pathways

SC 189Skilled Independent

SC 190State Nominated

75%: 10 months90%: 15 months

SC 491Skilled Regional (State Nominated)

75%: 8 months90%: 9 months

SC 186 (DE)Employer Nomination Scheme (Direct Entry)

SC 494Skilled Employer Sponsored Regional

SC 482Core Skills Stream

SC 491 (Family)Skilled Regional (Family Sponsored)